I am just finishing up a great book on data mining and business intelligence by Stephen Baker called The Numerati. The book is a fascinating read on how math and computer gurus are mining unimaginable amounts of electronic data to categorize and predict human behavior. The book discusses how the data mining of personal information […]

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Here is a nice introduction to “data mining”. In this YouTube video on data mining, Dean West talks about Data Mining and how it is used by businesses and organizations. Dean West discusses various aspects of data mining, including: – What data mining is – How businesses and organizations can use data mining to increase […]

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With the right computer models and data sets, data miners and the numerati can determine a US citizen’s real name with just three pieces of seemingly unrelated information. According to a Carnegie Mellon study, as many as 87 percent of US citizens can be identified by name, even if the only three things they disclose […]

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Sprint cellphone commercials illustrate how powerful data mining is to government and business. A lesson on data mining is probably not what Sprint had in mind when they produced these commercials. However, Sprint’s recent tv ads for their cell phone network are a creative illustration of just how much personal information people unknowingly give away […]

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