A US Senate proposal to ban the medical data mining of physicians’ prescription writing for targeted marketing by drug companies will not be part of the Senate’s health reform bill according to a Senate staff member for Senator Herb Kohl. A data mining ban on doctors’ prescription records would strike at pharmaceutical data companies like […]
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It seems that even the doctor-patient relationship isn’t immune to the growing high tech practice of data mining by businesses to get a competitive advantage. Current practices allow pharmaceutical companies to monitor how many prescriptions a doctor writes for a given drug. Drug companies can obtain this information from pharmacies and health insurers. Number crunching […]
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Facebook’s new privacy options make it easier for business users to show different personal information to business contacts and personal friends. However, users will have to be willing to navigate the new privacy options to divide their personal information between their professional and personal contacts. Although not difficult, Facebook’s new privacy options require time to […]
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Real-time search is getting bigger everyday with two search engine heavyweights Google and Bing vying for top dog in the fast-moving real-time search space. Bing has launched a real-time search service that returns results based on Twitter and Facebook popularity. Bing’s real-time search shows a search tag cloud which displays current popular search terms from […]
A recent Facebook study conducted by computer security experts at Sophos shows a significant percentage of Facebook users are willing to share their personal information with total strangers, making them easy targets for online identity theft. The Sophos Facebook study involved the creation of two fake user profiles: a 21-year-old named ‘Daisy Felettin’ with a […]
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