Facebook staff and CEO Mark Zuckerberg will meet today to discuss the social network’s growing privacy problems.
Criticism of Facebook’s privacy practices is reaching a fevered pitch about how the world’s largest social network uses and shares the personal information of its users.
According to sources, no official privacy changes will be announced at the meeting.
Recent Facebook changes like “instant personalization” which can automatically import a Facebook member’s personal profile data into sites like Pandora and Yelp, have only added fuel to the privacy fires that Facebook is now confronting.
This month over a dozen privacy watchdog groups, including the Electronic Privacy Information Center, filed a complaint with the U.S. Federal Trade Commission against Facebook for sharing user information with third-party web sites without getting user approval.
Facebook’s growing database of personal user information is seen as a valuable asset to marketers, who use the information to target advertising to niche groups of people.
Facebook seems to find itself at the center of the online privacy debate regularly.
A 2007 network rollout called Beacon that published Facebook user activity on other websites to their Facebook profile created a firestorm of privacy criticism.
In 2009 Facebook implemented changes to user privacy options that opened up personal information to everyone on the social network, instead of just friends.
[ Source: Reuters.com ]