{"id":857,"date":"2009-12-29T14:23:43","date_gmt":"2009-12-29T19:23:43","guid":{"rendered":"http:\/\/www.skipease.com\/blog\/?p=857"},"modified":"2016-06-07T07:03:31","modified_gmt":"2016-06-07T12:03:31","slug":"acxiom-data-mining-and-your-digital-profile","status":"publish","type":"post","link":"https:\/\/www.skipease.com\/blog\/data-mining\/acxiom-data-mining-and-your-digital-profile\/","title":{"rendered":"Acxiom Data Mining and Your Digital Profile"},"content":{"rendered":"

In the book Super Crunchers<\/em>, Acxiom Corporation is described as “one of the biggest companies you’ve never heard of”.<\/p>\n

Acxiom is a personal data aggregator that collects consumer information on nearly every household in the United States and maintains a database mine of over twenty billion personal records.<\/p>\n

Acxiom’s data mine of information is over 850 Terabytes of people data which would fill a 20,000 mile tower of one billion diskettes.<\/p>\n

Acxiom collects its data from public records, census data, tax records and commercial information supplied by businesses and credit companies.<\/p>\n

The company is considered to be a top dog in the business of consumer data integration.<\/p>\n

Believe it or not, Acxiom probably knows what consumer mail you receive, brands of clothing you wear as well as the type of pet you own.<\/p>\n

Every person in the Acxiom data mine is assigned a 13 digit code that categorizes them into one of 70 lifestyle categories.<\/p>\n

For example: one of Acxiom’s lifestyle categories is a “Shooting Star”, which is someone who is thirty-six to forty-five, married, has no children, is an early riser and runner, travels abroad and watches Seinfeld<\/em> reruns.<\/p>\n

The lifestyles are so specific that nearly one third of all Americans get recategorized by Acxiom every year.<\/p>\n

Through data mining all of this personal information, Acxiom is even able to predict what category you will likely fit into next year.<\/p>\n

Acxiom Site: Acxiom.com<\/a><\/p>\n

Yahoo Finance: ACXM<\/a><\/p>\n

[ Source: Super Crunchers<\/em> by Ian Ayres; Trading in Data – pages 145 -146 ]<\/p>\n","protected":false},"excerpt":{"rendered":"

In the book Super Crunchers, Acxiom Corporation is described as “one of the biggest companies you’ve never heard of”. Acxiom is a personal data aggregator that collects consumer information on nearly every household in the United States and maintains a database mine of over twenty billion personal records. Acxiom’s data mine of information is over […]<\/p>\n

Read More… from Acxiom Data Mining and Your Digital Profile<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[507],"tags":[],"class_list":["post-857","post","type-post","status-publish","format-standard","hentry","category-data-mining"],"_links":{"self":[{"href":"https:\/\/www.skipease.com\/blog\/wp-json\/wp\/v2\/posts\/857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.skipease.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.skipease.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.skipease.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.skipease.com\/blog\/wp-json\/wp\/v2\/comments?post=857"}],"version-history":[{"count":4,"href":"https:\/\/www.skipease.com\/blog\/wp-json\/wp\/v2\/posts\/857\/revisions"}],"predecessor-version":[{"id":1537,"href":"https:\/\/www.skipease.com\/blog\/wp-json\/wp\/v2\/posts\/857\/revisions\/1537"}],"wp:attachment":[{"href":"https:\/\/www.skipease.com\/blog\/wp-json\/wp\/v2\/media?parent=857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.skipease.com\/blog\/wp-json\/wp\/v2\/categories?post=857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.skipease.com\/blog\/wp-json\/wp\/v2\/tags?post=857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}