Seminole Hard Rock Hotels & Casinos are using SAS Enterprise Miner data-mining software to analyze millions of gambler records from their customer database to target the casino’s marketing efforts. Jeffrey Hook, Senior Vice President of Marketing at Seminole Hard Rock, said, “We know our database is worth more revenue than we’re currently getting. SAS Enterprise […]
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Currently there are 21 states that require a DNA sample from any person who is arrested for a felony. The state of Georgia currently requires a DNA sample only from people who are convicted of a felony, not those arrested on felony charges. However, all of that could change soon. Georgia State Representative Rob Teihet […]
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A US Justice Department automobile database to fight car theft and fraud is getting closer to reality. The National Motor Vehicle Title Information System, authorized by Congress 17 years ago, currently contains 77 percent of all automobile title records in the United States. The database currently has over 300 million VINs ( vehicle identification numbers […]
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The rise of social networks and social media has put millions of people within a few degrees of separation of each other and made it easier for them to post and share volumes of personal data online. Many people who use social networks like Facebook and MySpace are more than willing to publish any and […]
Read More… from Data Mining Of Personal Information From Social Network Profiles On The Rise
AT&T claims they have fixed a problem on their mobile network that placed misdirected Facebook account cookies on the wrong user’s mobile devices. Mobile users on the AT&T network who experienced the problem reported that when they visited the Facebook social network, they were instantly logged into other people’s Facebook accounts and had to all […]
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