KDnuggets data mining site recently released a poll of its users to determine the top business uses and fields where Data Mining was used in 2009. Here are the top ten areas for data mining use from the KDnuggets poll: – CRM/ consumer analytics [ 32.8% ] – Banking [ 24.4% ] – Direct Marketing […]
Category: Data Mining
Acxiom Data Mining and Your Digital Profile
In the book Super Crunchers, Acxiom Corporation is described as “one of the biggest companies you’ve never heard of”. Acxiom is a personal data aggregator that collects consumer information on nearly every household in the United States and maintains a database mine of over twenty billion personal records. Acxiom’s data mine of information is over […]
Data Mining and Social Network Analysis Identifies Welfare Fraud
California’s Contra Costa county has implemented a new “data-mining” system that warns authorities of possible welfare fraud so authorities can catch individuals and groups before they steal large sums of money from the government. The new data mining system is designed to stop public assistance cheats and help prosecutors with fraud investigations. In a recent […]
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Medical Data Mining Ban Unlikely In Health Reform Bill
A US Senate proposal to ban the medical data mining of physicians’ prescription writing for targeted marketing by drug companies will not be part of the Senate’s health reform bill according to a Senate staff member for Senator Herb Kohl. A data mining ban on doctors’ prescription records would strike at pharmaceutical data companies like […]
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Drug Companies Data-Mining Your Medicine Cabinet
It seems that even the doctor-patient relationship isn’t immune to the growing high tech practice of data mining by businesses to get a competitive advantage. Current practices allow pharmaceutical companies to monitor how many prescriptions a doctor writes for a given drug. Drug companies can obtain this information from pharmacies and health insurers. Number crunching […]
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