A new personal data mining technology could make people searches and background checks faster and more reliable. Many companies that collect people’s personal information have large amounts of information on individuals, but don’t have good technology for searching and analyzing all of this personal data. Suresh Venkatasubramanian, a computer scientist from the University of Utah, […]
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Many consumers don’t realize this, but one of the most popular places for collecting and mining consumer data is at their grocery store. The KY Post recently featured a news story about how grocery store chain Kroger collects and analyses customer behavior through their Kroger Plus Cards. Bill Brown, a Kroger customer featured in the […]
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Two former Yahoo executives have started a new data mining company called nPario. Bassel Ojjeh and Krishna Uppala, former Yahoo execs, along with former SAS executive Basel Tutunji launched nPario on March 17, 2010. nPario is a data mining and data analysis company that will help businesses mine consumer data to understand and market consumer […]
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Seminole Hard Rock Hotels & Casinos are using SAS Enterprise Miner data-mining software to analyze millions of gambler records from their customer database to target the casino’s marketing efforts. Jeffrey Hook, Senior Vice President of Marketing at Seminole Hard Rock, said, “We know our database is worth more revenue than we’re currently getting. SAS Enterprise […]
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The rise of social networks and social media has put millions of people within a few degrees of separation of each other and made it easier for them to post and share volumes of personal data online. Many people who use social networks like Facebook and MySpace are more than willing to publish any and […]
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