Last week the Bing search engine strengthened their commitment to social search by adding recommendations of people to follow on Twitter in their search results.
When users search for a topic on Bing social, they now get a list of recommended Twitter users to follow for that topic.
The Twitter user results appear on the right of Bing’s natural search results.
People searches for celebrities and famous persons will bring up the Twitter accounts for those people.
In choosing Twitter account suggestions, Bing takes into account a number of factors about the account, such as degree of influence, social network popularity and knowledge about the search topic.
You can try Bing’s new social search at www.bing.com/social