Online Dating Hot During Cold Weather

Online dating sites are reporting a surge in web traffic that they attribute to the cold weather spell that is blanketing the globe with record low temperatures. reports that traffic to their online dating site grew by 55% in a single day this past Tuesday. reported a 27% traffic increase from Tuesday to Wednesday. ( a dating site for married people who are seeking an extramarital affair ) reports that their site registered a record number of new people on Wednesday.

The large increase in people visiting online dating sites comes at a time when the online dating business is already experiencing boom times.

As more adults become comfortable using computers, the stigma of using online dating sites diminishes and the ease of registering with an online dating agency with a laptop or mobile device makes people more likely to join and online dating site or dating social network.

[ Source: BBC ]