Sprint Commercials Illustrate The Power of Data Mining

Sprint cellphone commercials illustrate how powerful data mining is to government and business.

A lesson on data mining is probably not what Sprint had in mind when they produced these commercials. However, Sprint’s recent tv ads for their cell phone network are a creative illustration of just how much personal information people unknowingly give away everyday about themselves.

Ubiquitous communication through the use of cell phones, GPS tracking, social networking, social media, web searches, internet surfing and other electronic devices provide powerful data that can be organized and analyzed by both government and business.

Data Mining as defined by WikiPedia –

“Data mining is the process of extracting patterns from data. As more data are gathered, with the amount of data doubling every three years, data mining is becoming an increasingly important tool to transform these data into information. It is commonly used in a wide range of profiling practices, such as marketing, surveillance, fraud detection and scientific discovery.”

Watch a video clip of one of Sprints TV commercials and think about all of the modern ways you reveal yourself, your thoughts and your interests to potential data miners or, as author Stephen Baker refers to them, “The Numerati”.